Latest Episodes
![Building a custom plan part 1](https://episodes.castos.com/62d566497fe4f5-03752473/images/1436790/Copy-of-Copy-of-Copy-of-The-1-.png)
March 15, 2023
Building a custom plan part 1
Having a marketing plan customized to your business is one of the keys to success. Over the next few weeks we'll walk you through...
00:20:39
![Laser targeting your market](https://episodes.castos.com/62d566497fe4f5-03752473/images/1431698/Marketing-Mashup-5-1-.png)
March 08, 2023
Laser targeting your market
It's tempting to go after the biggest market you can find, thinking it will create the most opportunity. But it's not always the best...
00:18:23
![Strategy and Planning with Lana Ratapu](https://episodes.castos.com/62d566497fe4f5-03752473/images/1426017/Copy-of-Copy-of-Copy-of-Copy-of-The.png)
February 27, 2023
Strategy and Planning with Lana Ratapu
Understanding where marketing fits into your overall business plan is critical to ongoing success. And having a comprehensive marketing strategy before you start is...
00:42:42
![Copywriting with Jo Mckee](https://episodes.castos.com/62d566497fe4f5-03752473/images/1419213/Copy-of-Copy-of-Copy-of-The.png)
February 21, 2023
Copywriting with Jo Mckee
Copywriting impacts all elements of our marketing. In this episode, we're chatting with Jo McKee from Your Ads On Demand about what makes great...
00:37:20
![What does your free offer really do?](https://episodes.castos.com/62d566497fe4f5-03752473/images/1406257/Copy-of-Copy-of-The.png)
February 10, 2023
What does your free offer really do?
It's such a massive part of your strategy, but so many people get it wrong. In this episode, we look at free offers. What...
00:14:40
![Welcome to the Marketing Mashup](https://episodes.castos.com/62d566497fe4f5-03752473/images/1405694/Copy-of-The.png)
February 09, 2023
Welcome to the Marketing Mashup
Welcome to the Marketing Mashup Podcast. This is a short intro and a bit of a look at the benefits of podcasting as a...
00:08:53