March 08, 2023
Laser targeting your market
It's tempting to go after the biggest market you can find, thinking it will create the most opportunity. But it's not always the best...
February 27, 2023
Strategy and Planning with Lana Ratapu
Understanding where marketing fits into your overall business plan is critical to ongoing success. And having a comprehensive marketing strategy before you start is...
February 21, 2023
Copywriting with Jo Mckee
Copywriting impacts all elements of our marketing. In this episode, we're chatting with Jo McKee from Your Ads On Demand about what makes great...
February 10, 2023
What does your free offer really do?
It's such a massive part of your strategy, but so many people get it wrong. In this episode, we look at free offers. What...
February 09, 2023
Welcome to the Marketing Mashup
Welcome to the Marketing Mashup Podcast. This is a short intro and a bit of a look at the benefits of podcasting as a...