When we create marketing and advertising material, it's easy to talk about the features of our product or service. The reality is that no-one cares. What they care about is how it benefits them. In this episode we're talking features v benefits.
February 07, 2024
Having a good relationship with the media, and with the public, can be the difference between surviving a crisis and having it devastate your...
00:45:02
July 24, 2023
Building a business, and a brand, is hard work. it's even harder when you're delving into an unfamiliar industry. In this episode of the...
00:48:52
December 28, 2023
In the dynamic and ever changing world of marketing, it's impossible to know what's just around the corner, let alone what will be happening...
00:24:22
