When we create marketing and advertising material, it's easy to talk about the features of our product or service. The reality is that no-one cares. What they care about is how it benefits them. In this episode we're talking features v benefits.
December 28, 2023
In the dynamic and ever changing world of marketing, it's impossible to know what's just around the corner, let alone what will be happening...
00:24:22
March 08, 2023
It's tempting to go after the biggest market you can find, thinking it will create the most opportunity. But it's not always the best...
00:18:23
January 17, 2024
Becoming a published author can add an enormous amount of credibility to your personal brand, open doors and genuinely set you apart from others...
00:41:28
