When we create marketing and advertising material, it's easy to talk about the features of our product or service. The reality is that no-one cares. What they care about is how it benefits them. In this episode we're talking features v benefits.
May 31, 2023
This is part 4 in our series of building a custom plan: Getting more people to know, like and trust you. In this episode...
00:23:37
January 31, 2024
We all know that SEO is important, but do we really understand why? Or how to do it? Or even what SEO really is?...
00:42:51
February 10, 2023
It's such a massive part of your strategy, but so many people get it wrong. In this episode, we look at free offers. What...
00:14:40
